Star IKEA's Switch to Verdana Causes Stir Among Typography Geeks
Linked by Thom Holwerda on Thu 3rd Sep 2009 23:10 UTC
Graphics, User Interfaces You probably missed this earth-shattering news, but Ikea IKEA, the Swedish furniture and other assorted home decoration products company, has switched fonts. The company always used the Futura font for its catalogues, but the latest edition has ditched it in favour of Verdana. This has caused quite the stir among typography geeks.
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RE: Work there
by rajan r on Fri 4th Sep 2009 00:41 UTC in reply to "Work there"
rajan r
Member since:
2005-07-27

IKEA's brand message is about affordable design. If cheap is the vogue, why not send out a few photocopied flyers printed on dyed A4 paper with all the products squeezed in, instead of sending out a catalogue.

It may not look pretty, but hey, IKEA is about cheap.

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