Linked by Thom Holwerda on Thu 3rd Sep 2009 23:10 UTC
Graphics, User Interfaces You probably missed this earth-shattering news, but Ikea IKEA, the Swedish furniture and other assorted home decoration products company, has switched fonts. The company always used the Futura font for its catalogues, but the latest edition has ditched it in favour of Verdana. This has caused quite the stir among typography geeks.
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RE[2]: Work there
by Soulbender on Fri 4th Sep 2009 05:36 UTC in reply to "RE: Work there"
Soulbender
Member since:
2005-08-18

If cheap is the vogue, why not send out a few photocopied flyers printed on dyed A4 paper with all the products squeezed in, instead of sending out a catalogue.


Because the customers would notice that while the only ones that will notice, and care about, a change in font is a very small group of typography geeks.
The only ones who would then go on being "outraged" about this in blog posts is the same kind of people who write angry letters to the editor expressing their outrage over some typo in an article or just to let everyone know that they are very, very upset with how their neighbours are noisy late at night.

Edited 2009-09-04 05:42 UTC

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