Linked by Thom Holwerda on Thu 3rd Sep 2009 23:10 UTC
Graphics, User Interfaces You probably missed this earth-shattering news, but Ikea IKEA, the Swedish furniture and other assorted home decoration products company, has switched fonts. The company always used the Futura font for its catalogues, but the latest edition has ditched it in favour of Verdana. This has caused quite the stir among typography geeks.
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RE[2]: Pot, meet kettle
by rajan r on Fri 4th Sep 2009 13:41 UTC in reply to "RE: Pot, meet kettle"
rajan r
Member since:
2005-07-27

Honestly? IKEA's catalogue, with its catchy copywrites, professional photos--many of it not of individual products but sets of it to show its products in living spaces, is merely a functional catalogue?

IKEA's catalogue is more than an consumer informational tool (you could easily condense all the actual information into a few pages otherwise). It is a marketing tool. A form of advertising. Design matters in those - including fonts.

Readability isn't the only goal of fonts--and shouldn't be. Much in the same way penmanship shows personality, fonts is part of a brand identity. It isn't so much that fontsnobs love Futura so much and hate Verdana, its that IKEA replaced a good font suitable for large sizes and print with a font meant for small sizes on a computer screen.

And their reasons are crap (using multiple fonts, for online and print, and for different scripts, isn't exactly terribly inefficient or more expensive). They devalued their brand image--maybe slightly, but definitely.

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