Linked by Kroc Camen on Tue 15th Sep 2009 18:00 UTC
Apple Jay Robinson delves into what makes up iTunes LP and comes out pleased and suprised: "The iTunes LP experience is accomplished with HTML 4.01, CSS and JS. The interface feels very Flash-like, but there is no trace of it. The CSS animations are elaborate and smooth."
Permalink for comment 384432
To read all comments associated with this story, please click here.
Excited ...
by JeffS on Wed 16th Sep 2009 18:46 UTC
JeffS
Member since:
2005-07-12

... for two reasons:

1. As mentioned, it's very cool usage of HTML 5 rich content features in WebKit, delivering Flash like bling without Flash.

2. It could help revitalize music buying. I love digital downloads, and have purchased tons of them from iTunes, Amazon, and eMusic. However, growing up in the era of the LP, I miss having something visual, or tangible, to go with the music. Even if the album didn't have all good songs, it was always exciting to get an album because you get the lyrics, artwork, linear notes, etc, and it becomes a collectible item unto itself, and added to the overall experience. This new iTunes LP is a great idea, and might encourage more music fans to buy whole albums again.

Of the current featured iTunes LPs, I'm planning on getting the new Dave Mathews, Pearl Jam, and Alice In Chains LPs.

And, since it's apparently not laced with DRM, it might bring me back to purchasing from the iTunes store again (I ditched it in favor of Amazon and eMusic, exactly because of DRM).

It's all about adding value to the experience. Give people a compelling reason to purchase a whole album, and many people will.

And it's taking Apple (love 'em or hate 'em or other), to come up with the idea. Meanwhile, the members of the RIAA have had as their sole business plan to sue illegal down loaders. You just want to say to those clowns "wake up morons, look at Apple, that's how you do it".