Linked by Thom Holwerda on Mon 5th Oct 2009 21:45 UTC, submitted by JayDee
Hardware, Embedded Systems Just when you thought you saw it all. So, we all know about Psystar, the two lawsuits between them and Apple, and all the other stuff that's been regurgitated about ten million times on OSNews alone. Well, that little company has taken its business to the next level - by announcing an OEM licensing program.
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RE[3]: Oh no..
by alcibiades on Tue 6th Oct 2009 10:40 UTC in reply to "RE[2]: Oh no.."
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The DMCA has an out for interoperability and cracking to allow competitive offerings. This is a non-starter. Check out garage door openers and printer cartridge cases.

I also don't believe that Apple's business model is the way of making the highest returns from the OS. That model is to force people to buy stuff they do not want in order to generate margin from it. However, and we can't know for sure without seeing the internal accounts, its at least plausible that they would get more margin from selling more copies of the OS at no incremental cost to anyone who wants it, not engaging in lawsuits, and just selling their hardware either with OSX or Windows installed to anyone who wants it. Its arguable in short that their strength is being a designer brand, not in being a supplier who only sells their stuff in bundles.

Apple thinks of itself as being a hardware vendor, but this is really an illusion. Its a hardware reseller, just like Dell, and using the same OEMs. But Apple is deeply conservative, and there are probably lots of total no-go areas when it comes to strategy discussions, and these will stay, at least as long as Jobs is around. But the business model is not necessarily correct, and one day it will probably be changed, when Jobs leaves.

Don't forget, there are huge costs involved in being a hardware vendor. These are not at all the same level if you are just selling incremental extra copies of an OS. Especially not if you sell it only warranted to run on a restricted range of hardware components, which means no extra costs at all, if these are the ones you are using anyway.

Your point about what Apple wants? Well of course that is what they want, that is what all suppliers want, they want to tie the bits of their product line that people want to other bits that they do not want, and get more of the total market and more margin.

The law, unfortunately, is not about what suppliers want. Its about the rules governing how they compete with each other for customers, and what tactics they may or may not use as they do this. It is not about one supplier stopping another doing something, or stopping another customer doing something, because they dislike it.

Any more than on the baseball field one can stop the pitcher throwing a curveball because one finds it harder to hit. The rules are the rules, if you don't like them, don't play. Or play a different game in a different country.

So what Apple likes? Who cares? Not the law, that's for sure.

Edited 2009-10-06 10:52 UTC

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