Linked by Kroc Camen on Tue 6th Oct 2009 09:10 UTC
Legal "US regulators will for the first time crack down on bloggers who fail to disclose fees or freebies they get from companies for reviewing products. The Federal Trade Commission, decided to update its nearly 30 year old guidelines to clarify the law for the vast world of blogging. Offenders could face eventual fines of up to $11,000 (GBP 6,900) per violation."
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Reasonable Policy
by Praxis on Tue 6th Oct 2009 23:29 UTC
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This new policy seems to me just a logical extension of current rules in advertising just being applied to new media. If your being paid to say good things about a product, thats advertisement. If a company pays you to go to a forum and start topics about how awesome you think a video game is, you are advertising. If a company pays you to start a blog about how awesome the psp is, thats advertisement. Requiring you to disclose that relationship seems reasonable to me since it greatly effects how people will view what is being said to them.

The same thing with disclosing if the company gave you a product to review, disclosing that is standard ethics, most real journalists do it already and its not a big deal "Company X sent me product Y to review and here are my thoughts" thats all it would take.

Keep in mind that the vast majority of people will not be effected by this policy one iota. Are you being paid by company X, if not, you have nothing to worry about. Where you given a review copy, if not, you have nothing to worry about. Seems simple enough to me

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