Linked by Thom Holwerda on Mon 19th Oct 2009 21:43 UTC
Apple It's getting a little bit predictable, but Apple has reported yet another stellar set of quarterly financial results. The company has sold more Macs and iPhones than the same quarter last year, but sales of the iPod were down compared to the same quarter last year. Profits and gross-margins were also up.
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RE[2]: Comment by Tony Swash
by Tony Swash on Tue 20th Oct 2009 15:46 UTC in reply to "RE: Comment by Tony Swash"
Tony Swash
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The commentators here who moan about Apple's prices or the lack of opportunity to tinker with Apple hardware specifications or write off Apple's success as being the result of a "cult" are just missing the point. These most recent financial results from Apple show that tens of millions of people look at what Apple is offering, look at the price and say "YES PLEASE!"

Of course Apple could sell more units if it dropped its price but Jobs and the company decided long ago that chasing the wintel crowd downmarket was a poor strategy and looking at the results who is to argue with them. Apple drops its prices when it can produce what it considers to be quality kit with the mark up it has broadly set for the company. It won't produce cheap crap simply to chase market share and has a premium reputation amongst consumers as a result.

If the decisions of millions of consumers to part with their hard won cash in order to buy what Apple is offering is dismissed as a cult then all I can say is that every other tech company would love to be able to start their own cult but so far none appear to have managed to do so. Shrugging off Apple's success with a sneer or a laugh (like Balmers did with the iPhone) just makes it even easier for Apple to stay ahead of its competitors.

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