Linked by Thom Holwerda on Thu 22nd Oct 2009 21:53 UTC
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Member since:
2005-08-10
I think the ads are pretty good by MS standards but the "I'm a PC..." part of the tag line is ill-advised.
"I'm a PC" is obviously a response to the "I'm a Mac and I'm a PC" concept from Apple's advertising that has become a part of pop culture. Problem is Microsoft's derivative use of it only shows a lack of comprehension.
In the Apple ads "Mac and PC" represent the actual computers, not the computer users. In fact the Apple ads never degrade people to the status of computers (see the "I'm a Megan" ad for evidence of this).
Using that concept that way makes Microsoft look like they are copying Apple without really "getting it". What that says about the product itself is anyone's guess.