Linked by Thom Holwerda on Thu 22nd Oct 2009 21:53 UTC
Windows I never thought it was possible, but as it turns out, Microsoft has managed to produce some pretty good commercials for its brand new operating system, Windows 7. They are quite product-oriented, and carry the slogan "I'm a PC and Windows 7 was my idea".
Permalink for comment 390548
To read all comments associated with this story, please click here.
"I'm a PC"
by skingers6894 on Fri 23rd Oct 2009 00:04 UTC
skingers6894
Member since:
2005-08-10

I think the ads are pretty good by MS standards but the "I'm a PC..." part of the tag line is ill-advised.

"I'm a PC" is obviously a response to the "I'm a Mac and I'm a PC" concept from Apple's advertising that has become a part of pop culture. Problem is Microsoft's derivative use of it only shows a lack of comprehension.

In the Apple ads "Mac and PC" represent the actual computers, not the computer users. In fact the Apple ads never degrade people to the status of computers (see the "I'm a Megan" ad for evidence of this).

Using that concept that way makes Microsoft look like they are copying Apple without really "getting it". What that says about the product itself is anyone's guess.

Reply Score: 7