Linked by Thom Holwerda on Fri 30th Oct 2009 17:04 UTC
Thanks to the massive success of the Wii and DS game consoles, Nintendo was able to turn the tide and once again become the number one game company in the world. As with any honeymoon, however, it must come to an end at some point. Nintendo reported its financial results for the first half of 2009 yesterday, and it didn't look good.
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Member since:
2005-09-27
The problem is market saturation. Casual Gamers are the B Customers. Nintendo original successes was do the the fact that their B Customers were a hungry group. So they focused on getting them and making them their A customers. However the Casual Gamer isn't their best long term customers. They get the console and perhaps 1 or 2 games. Thats about it. The A Customers or hard core gammers will keep buying games and add ones for the life of the product thus making a more sustainable business.
Nintendo should have put more effort in competing against the PS3 and XBox as well. The Graphics for the WII is a decade old, and a lot of games made for the wii were designed as an after taught and creating horrible game play.