Linked by Thom Holwerda on Fri 30th Oct 2009 17:04 UTC
Thanks to the massive success of the Wii and DS game consoles, Nintendo was able to turn the tide and once again become the number one game company in the world. As with any honeymoon, however, it must come to an end at some point. Nintendo reported its financial results for the first half of 2009 yesterday, and it didn't look good.
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Member since:
2005-07-06
If people hadn't realised:
1) Every console sold makes money - they aren't losing money hand over fist as with the case of Microsoft's XBOX and Sony's PS3. Every console that leaves the store, Nintendo is turning a profit of it - they aren't playing the game of 'make a loss on the hardware, make it up on the software and accessories' gamble.
2) If people here hadn't realised, there is a recession and people have been hit hard - and in some cases, really hard, especially in the US where the social safety net isn't as wide and inclusive as Europe, Australia and New Zealand.
3) The profits dropped by 52% but they still made a profit - compare that to Sony and Microsoft whose games divisions still haven't turned a profit.
4) When the economy picks up again, the key will be marketing to customers that their console provides the best value for money when it comes to entertainment. Value for money is going to be the key driver - where consoles are put up against television, youtube etc. for the attention of the consumer. The consumer is going to be asking him or herself which gives the best bang for the buck.