Linked by Thom Holwerda on Mon 23rd Nov 2009 14:58 UTC
In the News It is no secret that Microsoft is doing whatever it can to eat away at Google's immense market share of the search market, with Bing being its most ambitious effort yet. Well, it seems the battle just got a whole lot dirtier, as The Financial Times has uncovered news that Microsoft has approached several news content providers, offering them money if they "de-index" their sites from Google.
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RE[3]: Buisness in the US
by tomcat on Tue 24th Nov 2009 05:44 UTC in reply to "RE[2]: Buisness in the US"
tomcat
Member since:
2006-01-06

Tom,
I think you've got it wrong. Without exposure by google, any website is ZILCH. zip. Nada. The *primary* reference to commercial websites is Google. Google. Google. Without google, any commercial website can expect it's traffic to drop significantly. Google is the dog. Everybody else are the tails. If you want to make money on the net you need to talk to Google. Here's an idea: why not ask Thom how much traffic to osnews.com comes from Google?


You're missing the point. Newspapers are complaining that click-throughs from Google aren't translating into revenue. It doesn't matter how many people click-through from Google, if they aren't paying the rent. What newsmen want is a way to monetize, and Microsoft is reportedly offering them that. Even if the traffic goes down, they still get more than they were getting from Google. And, as I've mentioned previously, it's unlikely that Google will allow Microsoft to establish exclusive ties to NewsCorp and other commercial news orgs. It doesn't want to take the chance that Microsoft could cut it out of premium news content.

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