Linked by Thom Holwerda on Mon 23rd Nov 2009 14:58 UTC
In the News It is no secret that Microsoft is doing whatever it can to eat away at Google's immense market share of the search market, with Bing being its most ambitious effort yet. Well, it seems the battle just got a whole lot dirtier, as The Financial Times has uncovered news that Microsoft has approached several news content providers, offering them money if they "de-index" their sites from Google.
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RE[4]: Buisness in the US
by lemur2 on Tue 24th Nov 2009 08:49 UTC in reply to "RE[3]: Buisness in the US"
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You're missing the point. Newspapers are complaining that click-throughs from Google aren't translating into revenue. It doesn't matter how many people click-through from Google, if they aren't paying the rent. What newsmen want is a way to monetize, and Microsoft is reportedly offering them that. Even if the traffic goes down, they still get more than they were getting from Google. And, as I've mentioned previously, it's unlikely that Google will allow Microsoft to establish exclusive ties to NewsCorp and other commercial news orgs. It doesn't want to take the chance that Microsoft could cut it out of premium news content.

I think you are missing the point.

Under the agreement Microsoft, with its available huge war chest to fight Google, would pay News Corporation to remove its content from the Google search index.

That News Corporation content then would be available on Bing.

Jeff Jarvis, associate professor and director of the New York School of Journalism and author of "What Would Google Do", says the deal will achieve little for Mr Murdoch and won't affect Google's dominance on the net.

JEFF JARVIS: You know the newspaper industry is looking for enemies. It is looking for people to blame for their troubles when only they should blame themselves.

They have 15 years to figure out the future on the web and they haven't and so now they are desperate and they are looking for someone to blame and Google is the most convenient to blame because it is the most successful online.

JOHN SHOVELAN: What could they achieve though together?

JEFF JARVIS: A Microsoft/News Corp deal would be at most a mosquito bite on an elephant's butt. It would be unnoticed. It wouldn't have any impact whatsoever on Google.

What is worse for Microsoft, the more news sources that it pays to remove themselves from Google, the more it costs Microsoft, and the better off are those news sources that get all the hits because they stick with Google.

Edited 2009-11-24 08:52 UTC

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