Linked by Thom Holwerda on Mon 23rd Nov 2009 14:58 UTC
In the News It is no secret that Microsoft is doing whatever it can to eat away at Google's immense market share of the search market, with Bing being its most ambitious effort yet. Well, it seems the battle just got a whole lot dirtier, as The Financial Times has uncovered news that Microsoft has approached several news content providers, offering them money if they "de-index" their sites from Google.
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RE[3]: Buisness in the US
by tomcat on Tue 24th Nov 2009 18:58 UTC in reply to "RE[2]: Buisness in the US"
tomcat
Member since:
2006-01-06

A bit peculiar, that argument. If you were a content provider and there would be no Google to deliver your content as results to user queries, then many users wouldn't know about your content. We're well past that age of the Internet where a few dozen sites provided contents that everyone knew about. Yes, you could advertise in printed media, tv, or street ads, but that wouldn't be as effective. Telling your cash cow to screw itself would mean screwing yourself, which I don't think you're really after.


Most news sites on the Web are fed by a handful of premium news sources (AP, NewsCorp, etc). There is clearly synergy among those organizations to adjust the way that they've been distributing/licensing the news to downstream sites. When that happens, everybody that feeds on them will be affected. At best, they have to pay AP, NewsCorp et al (which is not a bad business); at worst, they don't get the news feeds anymore, AP, NewsCorp make their money through walled gardens, Google doesn't have anything to index (or indexes lower-quality news), and news search is driven through Bing. Moreover, the blogosphere, which primarily feeds on premium news and links directly to articles, would no longer be able to private access to the walled gardens. So, really, no one should pretend that changing distribution models would be a wash -- or a pin prick.

Edited 2009-11-24 19:00 UTC

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