Linked by Thom Holwerda on Thu 26th Nov 2009 21:53 UTC
Legal We've got some progress in the other legal case Apple is involved in. The California case, Apple vs. Psystar, is more or less a done deal, but the Florida case, Psystar vs. Apple, is only just beginning. As it promised it would do, Apple has now asked the court in California to either dismiss the Florida case, or transfer it to California. Apple is also asking for a permanent injuction against Psystar. Through this motion, we also gain some juicy insight into Psystar's sales projections - and more interestingly, how many machines the clone maker actually sold.
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RE[2]: And what if...
by r_a_trip on Fri 27th Nov 2009 10:49 UTC in reply to "RE: And what if..."
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...could have an impact on Apple's brand name and reputation.

I really do not understand why all the negativeness towards Apple protecting their IP, especially from so called "journalists".

I can't speak for all of us, but I know why Apple has lost a lot of the magic for me.

Back when Apple was on PPC and their marketing machine (and the Apple community) was going full force in bombarding x86 as slow, cumbersome, inferior and boring, one could almost suspend disbelieve when one heard that a 800 MHz PPC was somehow magically soooo much better than a 1.2 GHz Intel processor. Most computer users never touched an actual PPC machine, so there was a huge lack of hands on knowledge to make a fair comparison. Their exotic architecture protected them.

Then the bombshell dropped that Apple was going to use x86 processors. That is when the shroud of mystery started to unravel. Apple is a regular x86 peddler now, save some outlandish case design and what Apple sells is mostly midrange hardware at highend prices. I know that Apple fans try to convey the image that the complete Apple experience is larger than the sum of its parts, but it's more wishful thinking than reality.

We can compare the innards of a Mac one on one with the equivalent off the shelf x86 kit. OS X, while decent, is just another UNIX with monolithic kernel. Aqua looks pretty, but one menu bar and a dock simply doesn't make computing heaven. Having app bundles is nifty, but installing software is mostly a one time affair, so that too doesn't really tip the scales. Technologically Apple isn't really different from say Dell or HP in the home computing market.

It doesn't stop Apple marketing from yelling "We're unique, we're different, we're better!" Sorry, no your not. You are just 80% marketing and 20% technology and 200% more control freakish than Microsoft. I think a lot of the negativity stems from the fact that Apple is carrying on like nothing ever changed, but most of the world has seen the man standing behind the curtain.

The only thing that makes Apple unique these days is the artificial limit on OS X and their banking on the waning image of being the hip, magical technology company.

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