Linked by Thom Holwerda on Thu 26th Nov 2009 00:05 UTC, submitted by elsewhere
KDE We all know what KDE stands for, right? Unless you're new here, you'll know that it stands for the K Desktop Environment. While this certainly covers a large chunk of what KDE stands for, it has increasingly lost its meaning over the past few years. Consequently, the KDE team has decided to 'reposition' the KDE brand.
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RE[2]: Ugh
by Richard Dale on Fri 27th Nov 2009 16:47 UTC in reply to "RE: Ugh"
Richard Dale
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Previously they called it KDE 4.3. That was bad enough, and only the hard-core geeks could understand why a piece of software should be called something as brain-dead as the "K Desktop Environment".

Were non-hard core geeks actually bothering to work out what KDE stood for anyway? I think not.

But now you have to call it KDE SC 4.4. Just try to explain to non-geeks that you want them to try "KDE SC 4.4" and see how they like the name. It's an idiotic idea that successfully changes the unpronounceable to the uncomprehensible. Great job, guys!

Are you having trouble with abbreviations in general if you find 'SC' to be 'uncomprehensible' (sic)?

The principle is that you take the first letter of each word in the thing you are trying to abbreviate and take the first letter capitalized. Hence, we can derive 'SC' from 'Software Compilation' as the first two letters of the two words are 'S' and 'C'.

However, if you don't think your target audience is familiar with the abbreviation it often makes sense to use the full original phrase.

In practice, the non-geek audience for KDE will probably never be exposed to the terms 'SC' or 'Software Compilation' because they will use a distro like Kubuntu, and 'Kubuntu' or 'OpenSuSe' will be what they think they are using.

Only if you are a geek tracking KDE releases will you ever come in contact with the term.

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