Linked by Thom Holwerda on Wed 2nd Dec 2009 23:17 UTC
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Member since:
2005-11-20
Camel casing in brand and product names would come from an interest to make a new name (one word) that can be copyrighted, yet the camel casing help to make it readable and pronounceable as words, even when seeing it first time.
E.g. "my space" could be a part of any sentence. "Myspace" is a distinct word, but would you pronounce it mys-pace or my-space? Hence MySpace, a brand name distinct yet pronounceable.