Linked by Thom Holwerda on Thu 14th Jan 2010 23:08 UTC
Legal A few days ago, technology blog Valleywag's launched its Apple Tablet Scavenger Hunt, a sort-of contest in which people with evidence of the existence of Apple's much-rumoured tablet could win large sums of money. Apple apparently wasn't amused, as the company resorted to its usual tactic whenever it doesn't like something in the press: litigation, litigation, litigation.
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Brilliant viral marketing
by Tony Swash on Thu 14th Jan 2010 23:43 UTC
Tony Swash
Member since:

Glad to see you are supporting Apple's latest step in their almost flawless and brilliant viral marketing of the tablet.

Sending a letter from their lawyers costs nothing and pushes so many buttons in sites like this that it generates yet more countless clicks and eyeballs.

Let's hope that the actual tablet/slate is as good as their marketing - I personally think it will be way better and way more of a big deal than most people are expecting but hopefully we will find out for sure very soon

Reply Score: 4