Linked by Thom Holwerda on Thu 14th Jan 2010 23:08 UTC
Legal A few days ago, technology blog Valleywag's launched its Apple Tablet Scavenger Hunt, a sort-of contest in which people with evidence of the existence of Apple's much-rumoured tablet could win large sums of money. Apple apparently wasn't amused, as the company resorted to its usual tactic whenever it doesn't like something in the press: litigation, litigation, litigation.
Permalink for comment 404145
To read all comments associated with this story, please click here.
RE[2]: Brilliant viral marketing
by darknexus on Fri 15th Jan 2010 00:25 UTC in reply to "RE: Brilliant viral marketing"
darknexus
Member since:
2008-07-15

Not sure if this is a viral marketing strategy or not, but I got to thinking about Apple and their so-called negative PR. The thing is, Apple only really have negative PR in the tech community which, imho, is well-deserved. However, most people outside of the tech community never hear about these stunts, or the problems with the app store for example. And further, they don't really seem to care. When it comes down to the larger market outside of the tech world, Apple actually have a very good image. I think sometimes we forget that those of us who read this site are geeks, and pay more attention to what's going on from a tech point of view. As such, sometimes our idea of who has good or bad PR is a bit skewed.

Reply Parent Score: 7