Linked by Thom Holwerda on Thu 14th Jan 2010 23:08 UTC
Legal A few days ago, technology blog Valleywag's launched its Apple Tablet Scavenger Hunt, a sort-of contest in which people with evidence of the existence of Apple's much-rumoured tablet could win large sums of money. Apple apparently wasn't amused, as the company resorted to its usual tactic whenever it doesn't like something in the press: litigation, litigation, litigation.
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Sending a letter from their lawyers costs nothing and pushes so many buttons in sites like this that it generates yet more countless clicks and eyeballs.

Translation: "How can I make those big internet meanies stop making fun of poor little Apple? I know! I can make a smarmy post telling them that's what Apple WANTS them to do, that'll show them! By God, I'm the greatest reverse psychologist EVER!"

The funny thing is that it's much, MUCH more likely that ValleyWag are the ones who have pulled off a brilliant bit of reverse psychology. How many people heard of them before this week, do you think? And do you think that number has increased at all, now that every tech news site in existence has mentioned them?

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