Linked by Thom Holwerda on Tue 19th Jan 2010 23:31 UTC, submitted by jebb
Apple Now this is material that piques my interest more than anything: insights from one of the bigger names in the industry. Jean-Louis Gassee debunks the "Apple-must-license-its-software-or-die" myth by looking back upon the past - and if you don't know who JLG is, then please take that dunce hat and stand in the corner for three hours, contemplating your existence. Note: OSNews has a bug with using diacritic marks on the front page, so JLG's name is misspelled. It is correctly spelled in the article body.
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Can't License Mindshare
by kaelodest on Wed 20th Jan 2010 01:30 UTC
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And you shouldn't even try. It is not that Apple *does* anything better. What Apple does have is an ease of use and feel good synergy that seems optimized to get out of your way. -=- It has never been about MHz or who has a glassier tastier gui. Graphics are only the top third of the user experience. I like consistency and responsiveness and an explicit and dependable trust (that I will not lose my Data or Sources)

What is unfortunate imho is that there is the mistaken belief that we will ┬┐need? a faster richer environment. I was coding some with my son and our conversation hit a very clear point in that I do not want a machine to think for me. I do not need a Wizard or a Help Page. I want it to anticipate my effort not to interfere \intercede.

It is all up to what you value NOT what someone, some editor, some magazine or Ex Apple veep says.

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