Linked by Thom Holwerda on Tue 19th Jan 2010 23:31 UTC, submitted by jebb
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Member since:
2005-12-04
The Mac had nice technology, but was overpriced. The initial $2499 was far too high for a machine with a tiny monitor aiming for a mass market of non-technical users. After this, with JLG at the helm, prices continued to rise (see http://en.wikipedia.org/wiki/Macintosh_Classic#Development ). It's hard to compete if your competitor has better applications at half the price.
Which is the case for licensing. Yes, it would lower Apple's margins, but hopefully increase Apple's market share. Whether this makes sense today is debatable - Apple's share seems pretty solid and growing. But in the late 1980s, it could easily have changed history.