Linked by Thom Holwerda on Tue 19th Jan 2010 23:31 UTC, submitted by jebb
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Member since:
2007-09-06
Market Share measures the effectiveness of one's business including marketing, sales and supply chain teams. As a measure of the business, it works well. Popularity is the consumer side of that same coin; it's a measure of how popular the company is not how applicable it's products are to a given job or quality.
As such, I see the product and it's quality separate from market share. Rarely has a product's market share been gained purely based on that product and it's physical attributes. In IT, rarely has the better product won out over the better marketing team sadly. That does not change what a product is well suited for and the quality specifications the product is built against.
Apple's phone does rank high in both categories. They are excelent at marketing both subtle and obvious. One can't argue that the iPhone has a big chunk of the mobile phone market showing Apples success as a business. The phone's latest hardware version also seems pretty solid and for what it's designed to do, it does very well through it's software (what it's designed not to do takes me off the list of target customers).
I wouldn't suggest that the device is the best build quality delivering the most functions to the user because it's popular though. In this market, one can't even say it's popular because it delivers the best build quality and function set for the user.