Linked by Thom Holwerda on Tue 19th Jan 2010 23:31 UTC, submitted by jebb
Apple Now this is material that piques my interest more than anything: insights from one of the bigger names in the industry. Jean-Louis Gassee debunks the "Apple-must-license-its-software-or-die" myth by looking back upon the past - and if you don't know who JLG is, then please take that dunce hat and stand in the corner for three hours, contemplating your existence. Note: OSNews has a bug with using diacritic marks on the front page, so JLG's name is misspelled. It is correctly spelled in the article body.
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RE[3]: Comment by merkoth
by Howie S on Wed 20th Jan 2010 16:38 UTC in reply to "RE[2]: Comment by merkoth"
Howie S
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Falcon-Northwest might have nice hardware, but that's not the point. Apple has carefully cultivated a certain aesthetic for their entire line of products. This aesthetic is consistently present in their hardware, software, websites, web stores, retail stores, and advertisements. Falcon-Northwest (or anyone else for that matter) could create a piece of hardware which might be technically superior to what Apple is currently offering, yet that same piece of hardware would probably break the Apple aesthetic. Sure, they could create something that might be seen as 'cool' to some, but certainly not the sleek, minimalistic elegance that Apple users have come to know, love and obsess about. Yes, there are many companies that may be able to better Apple in certain areas, but for the entire end-user experience cycle, Apple can't be beat - at least not yet.

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