Linked by Thom Holwerda on Tue 19th Jan 2010 23:31 UTC, submitted by jebb
Apple Now this is material that piques my interest more than anything: insights from one of the bigger names in the industry. Jean-Louis Gassee debunks the "Apple-must-license-its-software-or-die" myth by looking back upon the past - and if you don't know who JLG is, then please take that dunce hat and stand in the corner for three hours, contemplating your existence. Note: OSNews has a bug with using diacritic marks on the front page, so JLG's name is misspelled. It is correctly spelled in the article body.
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RE[6]: License or die?
by nt_jerkface on Wed 20th Jan 2010 22:27 UTC in reply to "RE[5]: License or die?"
nt_jerkface
Member since:
2009-08-26

I'm not sure how much the marketing and image perception helped. As you said there was a time only lunatics bought Apple.

Despite their "Think Different" campaign and the colorful Imacs, most people at that time wouldn't touch apple's for free.


I was talking about later growth from the ipod and mac vs pc marketing campaigns. If you recall the original ipod was a lousy piece of hardware that came with a lot of software restrictions but Apple still convinced everyone to buy one. The mac vs pc commercials have been good at convincing people that all their computing frustrations can be solved by buying a mac.

Edited 2010-01-20 22:32 UTC

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