Linked by Thom Holwerda on Mon 1st Feb 2010 16:25 UTC
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Member since:
2009-07-30
They don't need it to cover their costs, no. But they DO need it to maintain their brand image and customer loyalty.
People who buy Apple products WANT that simplicity and convenience. They don't care if they can't get root access to install some third-party operating system or program. The product does what it was advertised to do, and they are happy with it the way it is.
As I said in my other posts, there are THOUSANDS of other products that do not follow Apple's business model, and the consumer is free to choose one of them as an alternative.