Linked by Thom Holwerda on Mon 15th Feb 2010 15:47 UTC
Windows So, after much, much speculation and many, many rumours, Microsoft finally took the wraps off Windows Phone 7 Series, its newest mobile operating system. Hold on to your hats, because uncharacteristically for the Redmond giant, they've rebuilt everything from the ground up - this system has little to no connection to the Windows Mobile of yore. I don't say this lightly - but dear lord, Windows Phone 7 Series is full of win. Update: Hands-on video from Engadget inside. Update II: There is no sync application. It's all done over-the-air, to the internet. Only videos and music are synced via the Zune software. Update III: Since I didn't mention it clearly, here it goes: Windows Phone 7 Series is a clean break. There is no backwards compatibility at all. Update IV: Channel9 has a 22-minute in-depth demonstration of Windows Phone 7 Series.
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Comment by Laurence
by Laurence on Mon 15th Feb 2010 16:18 UTC
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Microsoft is going to be pretty strict about how the devices may look. Screen resolution, aspect ratio, CPU speed, memory, you name it; it's all mandated by Microsoft. Even the button configuration: Start, back, search. That's it. No deviations. Speaking of deviations - no more custom UIs, Microsoft doesn't allow them.

I'm wondering if MS are shooting themselves in the foot by having such a strict control over hardware when Android is fast gaining popularity.

After all, one of Windows Mobile's selling features was customization and platform range.

I appreciate that Apple have had a great deal of success over their closed design, but not every handset has to be an "iPhone killer" to compete with the iPhone.
And quite frankly, Microsoft stand a better chance against Google's Android (as much as I personally love the platform) than they do against Apple's iPhone.

So with this in mind, I'd be very interested to see how hardware designers court with Windows Phone and if Android picks up any market share from manufacturers wanting to release custom alternatives.

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