Linked by David Adams on Thu 25th Feb 2010 04:19 UTC
Google My colleague Thom wrote an excellent evaluation of the European antitrust investigation of Google yesterday. I agree with much of what Thom says in his article, including the statements that the investigation isn't surprising and that it's fishy that the complaining companies have ties to Microsoft. What I don't agree with is the offhanded comment that Google has "pretty much a monopoly in search." There was a lively discussion on this point in the comments, but I thought that rather than join the fray there, I'd exercise my monopoly power and put my thoughts into an editorial.
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brand equity
by ahmetaa on Thu 25th Feb 2010 09:38 UTC
ahmetaa
Member since:
2005-07-06

People saying "No, Google is a monoploy" are not really providing any proof, just thir subjective opinion. Google is good at search. And they were the first "good" search engine. So, just like "velcro" or "pampers", they have the brand equity on search. Nobody really is forced to use it, and you have the access to use another search brand easily. They also do not make any bad publicity or comment on other brands.

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