Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
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RE: Comment by Thom_Holwerda
by tux68 on Fri 19th Mar 2010 23:18 UTC in reply to "Comment by Thom_Holwerda"
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I wade through the internet in the same way. I ignore the ads, focus on the content.

Then you do use an ad-blocking mechanism. Yours is programmed in meat, and mine is programmed in silicon; is there really much difference in the end?

Even if i were to disable Ad-Block, i'm never going to click through to an ad -- and apparently that's what advertisers care about. I'm just profoundly uninterested in dealing with the horrible signal-to-noise ratio in online ads. They're dead to me; that's the industries fault, not mine.

However, i'm constantly intrigued by new products I read about in articles. There, they can be placed in a larger context and compared to competitors by a competent (even if biased) author. After learning of products this and other ways, I often call up the web site of the company in question to learn more. At that point they're free to try to gee-whiz me to death if they like -- i signed up for it.

Kroc has it right, ads shouldn't be tacked on as some horrible kludge to the "content". They should _be_ content. Otherwise, people will continue to ignore those pixels, and read the others.


Edited 2010-03-19 23:27 UTC

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