Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
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Change ?
by trenchsol on Sat 20th Mar 2010 03:47 UTC
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I think that on line advertising has changed under pressure from tools like AdBlock.

Recently I've installed new version of OS and I've forgotten to install AdBlock. After some 2-3 weeks I remebered about AdBlock, but noticed that I don't miss it. It looks like the advertisers switched to less intrusive and annoying form of ads.

While I had AdBlock, I used to block any item in the page that I found annoying, no matter what it was, who put it there and for what purpose. If the ads were civilized I left them alone. If I begin to encounter intrusive content again, I will install Adblock, no doubt about it.

So, I believe that AdBlock is a good, useful tool that keeps advertisers in line.


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