Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
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Member since:
1997-10-01
Correct; that is the bind we're in. If an ad gets a click-through rate of less than .01% or so, it's likely the advertiser will pull its business from your site. So if one or two people does it, it's probably no big deal, but if everyone did it, we would be fine for a month or two, then it would be worse than if people were using adblock.