Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
Permalink for comment 414409
To read all comments associated with this story, please click here.
RE[2]: This is my take
by David on Sat 20th Mar 2010 03:50 UTC in reply to "RE: This is my take"
David
Member since:
1997-10-01

Correct; that is the bind we're in. If an ad gets a click-through rate of less than .01% or so, it's likely the advertiser will pull its business from your site. So if one or two people does it, it's probably no big deal, but if everyone did it, we would be fine for a month or two, then it would be worse than if people were using adblock.

Reply Parent Score: 1