Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
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RE[4]: This is my take
by Thom_Holwerda on Sat 20th Mar 2010 11:12 UTC in reply to "RE[3]: This is my take"
Thom_Holwerda
Member since:
2005-06-29

If I want to buy some hardware, I read some reviews, see some benchmarks and even test it myself. I don't buy it simply because seller says it's wonderful. If I want to buy a car, I'm not buying it because of commercials


That's not the point. An ad's goal is not to make you run out and buy something. An ad's goal is to make sure the product in question is on your mind when you decide to buy something.

And whether an ad is good or bad - it has been proven to work - on everyone. Even those saying they are not influenced by ads. You don't have a choice, it's a subconscious thing.

Basic psychology, actually. Well-understood and scientifically sound concepts.

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