Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
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RE: Bigger picture
by twitterfire on Sat 20th Mar 2010 12:25 UTC in reply to "Bigger picture"
twitterfire
Member since:
2008-09-11

You are basically correct. Internet used to be free. The whole concept of begging/threatening the users not to use adblock is stupid. If you choose to run a website an make money from it, that is your business, not user's. If the online ads are not making you as much money as it used it, than blame economy, blame the financial crisis, blame the ads and advertisers for being stupid, blame your business model but don't blame the user. It's not his fault you're not making as much many as you want. Try to be creative, try to be inventive.

You, as an online business, are granted a favor by the user visiting your site, you're not making him a favor for allowing him to visit your site. There are thousands of other sites out there that are close to yours in content. There are thousands of sites waiting to get your visitors and be thankful about that.

If your business model can't stand anymore, be smart and change the business model. You have no right in asking users to not use adblock or click an advertisements. Of course, you can try it but is not going to do you any good. You may loose some page hits.

In the entire Internet ecosystem -of billions- of websites I can see none of them being the only one in it's niche, nor I can see one you can't live without. Even if google.com goes bankrupt, we can live without google. Internet goes on. So why someone, besides site's owner should care about a site closing because the webmaster have chosen a lousy revenue model? There are literally thousands of other sites taking its place. It doesn't make a hole in the Internet if it disappears. We aren't left without something unique and unimaginable otherwise.

Somebody may say: "If webmaster doesn't make enough money, he may not have resources to publish enough quality content." Again - why should we care? If it's not enough quality content on a particular site, there's always on other.

The big picture is this: the entire ad based business model, it's not as good as it used to be. It even may be bad. It maybe will recover, it maybe fall further. It's nobody's fault, certainly not users. You need to be smart, inventive, ingenious and choose a business model that will pay enough in the long run. If you can't, maybe you need to find another job.

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