Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
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RE: Comment by Kroc
by Drumhellar on Sat 20th Mar 2010 19:31 UTC in reply to "Comment by Kroc"
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I think you purposely misunderstood the metaphor that Ken gave, as you seemed to ignore where he wrote,

The difference, of course, is that our visitors don't pay us directly but indirectly by viewing advertising.

When I go to a restaurant, I never signed an agreement stating I will pay for my food. Such an agreement is implicit to restaurants. As such, when viewing content on a web page, it is an implicitly agreed that I will view the advertising.

I also think to dismiss the rest of the OpEd piece due to a disagreement with a minor metaphor at the beginning of it is unfair. Something about that just smells funny. I can only guess as to your motivations.

Comparing their perspective to that of the record industry, i believe, is inappropriate (more so than their metaphor). There is no direct material cost the recording industry when somebody downloads an MP3 without paying, but there is a direct material cost to a website who has it's content downloaded without the ads being viewed.

Also, the record industry is clinging to a business model that is decades old, while newer, internet-friendly business models have been demonstrated to be successful.
Ars is a child of the internet. While the business model is extremely old, it still works when people play fair.

I do disagree with the tone of most of the article. It does come off as a bit, well, blamey (That should be a word). However, being one of my favorite sites, I felt like playing devil's advocate on their behalf.

As for those who recently decided to avoid all things Ars, you are doing yourself a disservice. Ars has some of the best articles around on a wide variety of topics. The tone of this article is unfortunate, but it is not typical. To dismiss the site out of hand based on this one OpEd piece seems almost childish and petty. Ars generally has much more respect for their readership, so I can forgive them.

I'm also going to add that I don't use ad blocking software. If a website has overly intrusive advertising, I stop visiting. To just block the ads is breaking the implicit agreement mentioned above.
This is why OSNews is one of my favorites. The advertising just sits quietly at the side or top of the page, just waiting for my clicks, which they sometimes do get.

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