Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
Permalink for comment 414547
To read all comments associated with this story, please click here.
Ad-server latency blocking content
by cjcoats on Sun 21st Mar 2010 13:27 UTC
cjcoats
Member since:
2006-04-16

There is another issue not mentioned here: the fact that ad-load times frequently dominate the total rendering time for the page I want to see. Occasionally, I'll have an attempt to load a page "freeze" for a minute or more while the ad-server is lazily serving its content, and then everything else downloads and the browser renders the page in five seconds or less.

If an ad-server has the effect of blocking the page content, it is doing the web publisher a serious disservice: users will either go away from the page and quite possibly never go back, or else will black-list the ad-server.

There are two sides to a social contract, and ad vendors need to uphold their side.

FWIW.

Reply Score: 1