Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
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RE[5]: Comment by Kroc
by oiaohm on Tue 23rd Mar 2010 15:19 UTC in reply to "RE[4]: Comment by Kroc"
oiaohm
Member since:
2009-05-30

"I am not entitled to free content. I don't expect it.


I was responding to the OP. He said he blacklisted the ads on Ars. That's kinda like stealing from them, especially if he's a regular reader.
"
Ars is the same by the way. I disable Adblock for them and noscript takes out all there advertisement.

Nuked by secuirty tool. It makes zero difference if I white listed art and osnews. They are not going to see the difference. Only thing adblock is removing is ugly grey boxes left behind where the ads should be.

I don't feel sorry for either. Advertisement systems that don't work with scripting disabled is not my problem. The problem is with the ads providers.


"What entitles websites to risk my privacy or the stability of my browser?


Their site, their rules. You are free not to visit them.
"
Bad logic. Their site. My browser. My computer. If anything goes are they going to pay damages? If so I will follow their rules.

Putting rules on people comes with responsibility for the damage those rules might cause.

I am perfectly allowed to protect my system. Noscript is not anti-advertisement. It is secuirty. Basically like saying you have to disable your anti-virus or firewall to visit a site. Requesting that is not a valid option.

Same with people turning on adblock to block off topic or wrong topic advertisement. Like reading article about Linux and seeing an advertisement trying to sell you Windows that you are not interested in over and over again. Yes they get a good per view rate. But a crappy click threw rate and a crappy pay from product sold. Non profitable ads basically compared to correct ads displayed.


"Have a look around there is no a single donation button for me to give OS News or arstechina money directly for a service well done. Basically don't expect to get paid if you don't give me options to pay you.


You can't rely on donations to run a successful business.
"
A donation is better than nothing. Current result they are getting nothing from people like me.

Donations and subscriptions both are good ways of getting in money.


"At least by giving money directly I could be sure that some middle man has not eaten it.


Middle men are useful. Let the site owners do what they do best - make sites, not sell ads.
"

Do they want money or not. If they want to make money more often correctly placing ads is key. Having referral systems setup to link to stories is not exactly selling ads. It making sure you extract the most income you can from the story.

More income more money. More money better stories. Basically failure to extract the most money from stories puts the site at risk in the first place.

If they don't want todo it they need to get better middle men that can make them profit.

Come on by the way. OSNews has its own store on amazon that its currently getting bugger all advertising on OSNews at least to me. Until this started up I did not know OSNews had a amazon store. I guess a lot of other people would be like that as well.

Basically as I described in another answer adding text based links on related to topic might enable them to shift more product from places like there own OSNews stores.

Saying they cannot find an thrid party advertisement firm that will do it right for them. Is a big mistake. The third party advertisement firm has no real requirement to make OS News direct sell-able items move.

If OSnews could make all the profit they need from the store why would they need thrid party.

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