Linked by Thom Holwerda on Sat 3rd Apr 2010 23:18 UTC
Apple Yeah, just in case people think we forgot: Apple launched its iPad today. It's just that since the rest of the web is pretty much clogged with iPad "news" items at this point, I don't really know what to add; who'd you rather hear from, someone who owns one, or someone like me, the small orphan child pressing his face to the glass of a candy shop full of delight he can't afford (because he lives in the wrong country)? About the only meaningful item I've seen today is Engadget's iPad review, so let's take a quick look at that one.
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The use of different chipset (design) is mostly a marketing issue rather than technology.

Differentiation is basically Apple's lifeline. It allows Steve Jobs to stand there and say this is our very own silicon, nobody has something like it. Regardless of how true that statement is and how different A4 is from existing chipsets on the market, it still is great from a marketing standpoint.

As it's very much obvious within their other products. Distinct whilte/alumnium facade, use of the letter "i" and the massive effort Apple puts into protecting it. Even the "Mac vs. PC" TV commercials which basically present Mac as something different from Personal Computers (technically invalid statement).

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