Linked by Thom Holwerda on Thu 15th Apr 2010 10:42 UTC
Apple While we were al busy getting knickers in twists over section 3.3.1 of the new iPhone developer agreement, Apple hoped to sneak another, possibly more far-reaching change past us. All Things Digital, however, got hold of section 3.3.9, which could effectively kill all third party ad networks - granting an insurmountable advantage to Apple's own iAd network.
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Insane?
by dharknes on Thu 15th Apr 2010 18:26 UTC
dharknes
Member since:
2009-03-01

Are you people insane? Did you actually read that section? It's a user protection section. It prevents apps from dumping your address book and sending it where ever. Apps have already done this. The section clearly state that the User (Owner) of the device has the final say in what information can be used. Apple does retain the right to approve device data collection. But device data is not User data isn't stuff like OS level, RAM size, yet. There are several failed assumptions here.

1) The assumption that iAd or Apple will be exempt from this rule. It may or may not we don't know. But with only 1 example all of Apple's AppStore apps do follow that developer agreements.

2) The analytics we're talking about are really demographics. This is personal data, potentially private data. Online ad networks don't need and shouldn't have any data I haven't granted them access to.

3) Google is somehow less evil then Apple. Google is the largest online ad agency in the world. And I seem to remember something about Google retaining the right to data mine you gmail, google docs, and calendar. Pretty much anything on their system, for more targeted ads.

4) This somehow hurts end users? As a user I'm protected from a 3rd party uploading my information without my permission. I could really care who's putting the ad in the apps I use. The devs need to realize a couple things. Devs don't and shouldn't have control of the platform. The platform doesn't exist to make devs happy it exists for the users, and at this point both section 3.3.1 and 3.3.9 make a better experience for the user.

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