Linked by Thom Holwerda on Thu 15th Apr 2010 10:42 UTC
Apple While we were al busy getting knickers in twists over section 3.3.1 of the new iPhone developer agreement, Apple hoped to sneak another, possibly more far-reaching change past us. All Things Digital, however, got hold of section 3.3.9, which could effectively kill all third party ad networks - granting an insurmountable advantage to Apple's own iAd network.
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1.)Section 3.3.9 is exactly what I would have wished for. Apps may not transmit ANY personal information whatsoever to anyone without my explicit consent.

2.) Of course, if these restrictions do not apply to apps using iAd and they will happily transmit personal information to Apple, then that's bad. But the bad thing about it is that Apple itself doesn't respect your privacy with their iAds and not that they don't allow everyone to spy on you.

OK, you need to re-read that section. In no way does it say these programs can not transmit data without your consent. It just prevents them from doing so without Apple's permission, which Apple will not give most likely. This is not a move to increase privacy for the user, it is to prevent competition with IAd. Apple does not care to protect your privacy, they just want to kill off competition.

Apple has a tight control over their products, under the guise of improving user experience. While that may be a side effect of that control, I do not believe it to be the real reason. I believe the real reason is because Apple can not stand the idea of another company/person making money off of their products, especially if it is in an area that they themselves could easily be doing. "Someone can write a small app that collects ad data and can sit back and rake in money? We can't have that, we should be getting all that free money." I believe the only real reason Apple even allows 3rd parties to develop apps for their products, is because they know that they could never develop/provide the myriad of different apps needed to satisfy all their users needs and desires.

Edited 2010-04-15 19:56 UTC

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