Linked by Thom Holwerda on Thu 15th Apr 2010 10:42 UTC
Apple While we were al busy getting knickers in twists over section 3.3.1 of the new iPhone developer agreement, Apple hoped to sneak another, possibly more far-reaching change past us. All Things Digital, however, got hold of section 3.3.9, which could effectively kill all third party ad networks - granting an insurmountable advantage to Apple's own iAd network.
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Much Ado About Nothing
by tbutler on Thu 15th Apr 2010 23:31 UTC
tbutler
Member since:
2005-07-06

I just blogged about this (http://asisaid.com/journal/article/1532.html).

Why is everyone assuming a prohibition on using unique device identifiers has an correlation to ad analytics? If the program requests the ad directly -- and not through a proxy -- the advertiser will still get an IP address. Likewise, if a user is logged in, the server can still know that kind of stuff.

In other words, this just insists iPhone apps cannot be spyware. Ads can continue to operate as they do on web sites. As to Apple's own practices, I assume we will find out more about those as they update their own privacy policies and license agreements.

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