Linked by Kroc Camen on Sat 29th May 2010 20:41 UTC
Apple I've been meaning to write this for some time, and for all the time I delayed the more poignant the point I wanted to make started to become as new news came out further solidifying my angle. When I begun writing this article the iPad had not yet been revealed, iPhone OS 4 was not on the map and Apple had not yet purchased Lala. You've probably just noticed that all of these events in fact point toward Apple embracing the web more and in this article I will point out why this is not the case because I believe Apple's agenda here is similar to something we've already seen in recent history.
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Before the iPad, there was no reason to move away from Flash to HTML5 unless you were building something new and targeting HTML5. Flash would continue to work, so why waste time and resources changing? After the iPad, there was no option any more. If the iPad becomes anything as popular as the iPhone and you’re a site with 1M+ visitors then you cannot ignore this market easily. People who use their iPhones to find businesses and are confronted with a Flash prompt simply don’t ever go back to those sites.

That is the point of this article -- that just as making a site that doesn’t work with Firefox now is practically suicide, I believe the iPad will get to a stage where it simply can’t be ignored if you’re in business. I would say that the iPhone is already there, and I have every belief that Apple are not aiming anything less than the same with the iPad.

Google provided the technology, Apple provided the incentive to use it.

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