Linked by Kroc Camen on Sat 29th May 2010 20:41 UTC
Apple I've been meaning to write this for some time, and for all the time I delayed the more poignant the point I wanted to make started to become as new news came out further solidifying my angle. When I begun writing this article the iPad had not yet been revealed, iPhone OS 4 was not on the map and Apple had not yet purchased Lala. You've probably just noticed that all of these events in fact point toward Apple embracing the web more and in this article I will point out why this is not the case because I believe Apple's agenda here is similar to something we've already seen in recent history.
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Google provided the technology? Please. Google gave us their proprietary hack for offline apps Gears and then deprecated it because Apple gave Webkit superior offline storage.

Both Apple and Google are providing the tech. Google was promoting it and then abandoned promotion to use Flash as a blunt instrument against Apple. Apple is providing the tech and promoting it.

Apple intro'ed the most advanced mobile web browser with the iPhone for web apps, and the consumer and developers asked for native apps.

Apple may not "embrace" the web, but they aren't doing anything at all to hinder it.

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