Linked by Kroc Camen on Sat 29th May 2010 20:41 UTC
Apple I've been meaning to write this for some time, and for all the time I delayed the more poignant the point I wanted to make started to become as new news came out further solidifying my angle. When I begun writing this article the iPad had not yet been revealed, iPhone OS 4 was not on the map and Apple had not yet purchased Lala. You've probably just noticed that all of these events in fact point toward Apple embracing the web more and in this article I will point out why this is not the case because I believe Apple's agenda here is similar to something we've already seen in recent history.
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RE: Interesting
by Kroc on Tue 1st Jun 2010 17:47 UTC in reply to "Interesting"
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Good to see you NS! Welcome to OSnews ;)

Actually, if anything you have hit upon a thread that was not covered in the article, but I do essentially agree with you. Yes, Apple is absolutely concerned about user experience. It is the single reason why the iPad has succeeded where all others have previously failed. Only Apple seems to get this, and as a designer who can see this fact blatantly whilst others around me wail about how the iPad lacks X, Y & Z.

When it comes to the web, Apple don’t understand the aesthetics. The web is messy, and it’s supposed to be. Thinks like GMail are tasteless to Apple. Bad looking and non-native, but yet GMail is a million times better than MobileMe.

A completely cross-platform web with native capabilities threatens to crap all over Apple’s aesthetic and they won’t stand for that. It is for that reason that I believe Safari will begin to veto web features in order to maintain the Apple aesthetic. Not least that when users have spent $100s on their app catalogue they won’t want to upgrade to anything other than an iPhone for fear of losing it all, and Google and the web completely threaten that lock in.

OS X is the best desktop OS IMO, and the iPhone OS and all that drama does not change that fact. However, I’m most concerned that Steve Jobs has moved on. I hang out for hope for WWDC and an announcement for 10.7.

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