Linked by Thom Holwerda on Tue 8th Jun 2010 22:07 UTC
Apple When Apple announced its iAd mobile advertising initiative, many of us wondered how this would effect other mobile advertising agencies on the iPhone, and more specifically, Google's AdMob. Well, now we know: Apple has revised its iOS developer agreement to specifically lock out Google's AdMod. And then people wonder why Apple is no longer the darling of the geek world.
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RE[3]: ....
by Laurence on Wed 9th Jun 2010 15:16 UTC in reply to "RE[2]: ...."
Laurence
Member since:
2007-03-26

What apple leads in (and has for years) is industrial design. Geeks never fully appreciate just how important that is, but taking something that nobody wants because it is such a pain to use and making it something everybody feels like they need because of how awesome they find it is an incredible thing. Apple has been able to do that better, and more consistently, then pretty much any other company in the industry.

Oh I appreciate how important that is. I just don't class "taking a product and making it prettier and/or easier to use" as innovation.

Innovation is leaps-forward in technology, not taking existing technology and re-designing the front-end.

Obviously I'm not tarnishing all of Apple's developments as being like this. but when you listen to the marketing speal, the innovation to re-design ratio is bent completely backwards to what Steve Jobs brainwashes the masses into thinking.

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