Linked by snydeq on Fri 9th Jul 2010 17:33 UTC
PDAs, Cellphones, Wireless Fatal Exception's Neil McAllister discusses 10 ways locked-down app store delivery models limit choice for developers -- and ultimately hurts users. The model, best known in the form of Apple's notoriously finicky iPhone App Store, has established an entirely new relationship between software vendors and consumers, one some are calling 'curated computing,' a mode in which choice is constrained to deliver more relevant, less complex experiences. This model, deemed essential to the success of tablets, provides questionable value to developers, undermining their interests in a variety of ways. From disproportionate profit cuts, to curator veto powers, to poor security, fragmentation, and hostility to free software, developers must sacrifice a lot to 'curated computing' to get their wares into the hands of end-users.
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by tony on Sat 10th Jul 2010 00:48 UTC
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The issue is lubrication, using the term the way Chris Sacca defines it:

The app store model is lubrication. Before Apple had the app store, you could download, install, and run applications on other smart phones. Heck, when the iPhone came out, you actually couldn't install any apps.

But not that many bothered to install apps on their smartphones. I had a smart phone for 2 years before I got my iPhone, and while I could install apps, I only ever did once (an SSH client). Where would I find one? Office Depot? Download it to my computer, then figure out how to get it on the phone (some awful T-Mobile or Windows app?)

So there wasn't much of a market for smart phone apps, because no one really bothered, because of the complexity (can be overcome by expertise and experience) and the hassle (only be overcome by time and frustration).

No market, no developers. No developers, no market.

Then Apple released the app store. It lubricated the process, in terms of time (just a few seconds in many cases), complexity (simple, click install app, it installs), and availability (all apps in one place).

With this lubrication (and a jump-start with some Apple hype to gain initial interest), the app store model blew up. Soon, everyone had one, and did a similar process to lubricate their app stores.

Apple isn't the best at technology, Apple is the best (right now) at lubrication.

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