Linked by Mufasa on Tue 13th Jul 2010 15:57 UTC
Editorial I read David's post worrying about the end of the free internet and I had to respond, as I strongly disagree that free and advertising-supported content is the future. If anything, it is advertising-supported content that is destined to be a niche strategy, because of new internet technology that enables entirely new models and empowers consumers to have exactly what they want. Advertising will not support much content creation, so I suggest what will.
Permalink for comment 433403
To read all comments associated with this story, please click here.
license_2_blather
Member since:
2006-02-05

I still must feel I'm getting my money's worth for what I'm viewing/downloading/etc. If anything, with the Internet I'm going to be even more discriminating because such a high percentage of what I see is not of value to me.

It's the same problem I have with movies, music, etc. Do I want to pay $15 for a CD that has 3 songs I like? No. I rarely purchase movies, but the ones I do I've either seen in a theatre or rented already (and it is usually when the price has dropped to $9.99 or something).

Micropayments don't change this; in fact, the pay-in-advance model the author proposes makes it worse. As someone pointed out, who is going to spend the time processing 15-cent refunds for content you didn't like?

There will be another problem with this scheme as well: out-of-control micropayment debt. It will be worse than credit cards. I can see law firms popping up promising to reduce your micropayment debt, micropayment derivatives shenanigans causing another financial meltdown,...

Well, OK, it might not be that bad, but I can see some pretty big bills being run up in a hurry with this model.

If you want to beat free, provide something that a sufficient number of people believe is worth paying the price you are asking. How the payments are transacted is secondary.

Reply Score: 3