Linked by Mufasa on Tue 13th Jul 2010 15:57 UTC
Editorial I read David's post worrying about the end of the free internet and I had to respond, as I strongly disagree that free and advertising-supported content is the future. If anything, it is advertising-supported content that is destined to be a niche strategy, because of new internet technology that enables entirely new models and empowers consumers to have exactly what they want. Advertising will not support much content creation, so I suggest what will.
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Comment by Kroc
by Kroc on Tue 13th Jul 2010 20:42 UTC
Kroc
Member since:
2005-11-10

The difference between the TV, newspapers and the Internet is that I can quite easily put what I want on the Internet. I can contribute in a way that I cannot on the other platforms. I can’t just decide to publish something on TV on a whim. You pay for a curated experience that promises good quality. The Internet is a giant pick-n-mix instead and you curate your own content via RSS and aggregating sites &c.

There is no way to pay for every individual producer you get content from. It would be 100x worse than TV packages, where you pay for a bunch of channels you don’t want just to get the one you do want.

The solution is that privacy has become the currency of free content. Privacy is easily exchanged for content, has no measurable value to the individual, but is collectively very valuable to producers.

We have to choose between a lack of privacy or price and most will opt to sell their privacy.

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