Linked by David Adams on Sat 31st Jul 2010 06:05 UTC, submitted by fran
PDAs, Cellphones, Wireless Microsoft had its annual financial analyst meeting on Thursday, and Steve Ballmer answered questions about what the company's answer to the iPad was going to be, and whether Windows Phone 7 was going to be a part of that product strategy. He said, "We're coming . . . We're coming full guns. The operating system is called Windows." Ballmer and Microsoft so don't get it. I can't believe Steve Ballmer is making me feel sorry for Microsoft.
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2005-07-11 it's all about the software.

This article basically spells that out. What Apple did right was to "force" developers (including themselves) to write the applications from scratch to run on the iPhone and iPad. This way they will run faster and be tablet savvy. It's a hard road, but one that has to be taken.

They can use Win7 as a base if they so wish, rip out a lot of the stuff they don't need (including the UI) and layer on top a fast efficient system that is interesting enough to attract buyers.

Microsoft probably does get this too, but the work involved short term is very high. Sadly though, they should have been doing this many years ago. They don't need to wait for other companies to show them the way, they should have been (and should be) doing this themselves, after all, they are basically a software company.

Google managed to get something out the door, but no sign of MS.

What is going to be interesting for MS is the OEM strategy they have relied on didn't help them for the MP3 player market, and isn't going to help them here. Android is a choice for everyone now on anything non-apple (and on older iPhone models too if you so choose). HP will throw PalmOS into the mix too, and I'm sure there are others. They can't come to the party late this time. I think it's over before it begins.....

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