Linked by David Adams on Sat 31st Jul 2010 06:05 UTC, submitted by fran
PDAs, Cellphones, Wireless Microsoft had its annual financial analyst meeting on Thursday, and Steve Ballmer answered questions about what the company's answer to the iPad was going to be, and whether Windows Phone 7 was going to be a part of that product strategy. He said, "We're coming . . . We're coming full guns. The operating system is called Windows." Ballmer and Microsoft so don't get it. I can't believe Steve Ballmer is making me feel sorry for Microsoft.
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The touch revolution
by Tony Swash on Sat 31st Jul 2010 16:14 UTC
Tony Swash
Member since:
2009-08-22

The move from the desktop/mouse interface to the couch/mobile/touch interface is as big as the transformation of PC's by the GUI 25 years ago. That revolution was pioneered by Apple as well.

The touch revolution started by Apple has been rolled out in a pitch perfect development cycle.

First Apple spent a long time developing a very robust and extendible software foundations for their touch products - i.e. MacOSX.

Then they thought a long time about the interface issues which go much deeper than skin deep and are actually about an entirely new computing metaphor and interface. Apple are very good at this.

Then they launched nothing until it was truly market ready, they could have pitched a half finished iPhone into the market two years earlier but chose not too.

iPhone V1 was a crucial step as it demonstrated the viability of the touch interface but even more importantly is began to educate and acclimatise people to the new interface of touch. Later when the iPad came out there were millions of people who knew how to use it immediately.

The iPod Touch added hugely to the touch user baser by bringing it to all all those people who didn't want to commit to a phone. Plus it was a lot cheaper.

Then once they had a self evident success in the iPhone V1 and had thus created a new market for developers they rolled out the App Store and Xcode for touch devices. This created a huge developer community almost over night, and added huge value to their product. Still no one has caught Apple in terms of the size of their developer community or number of Apps.

Rather than rushing out lots of confusing and probably inferior touch products Apple concentrated for two years on honing the iOS version of MacOSX, improving the hardware, and building the now global community of touch users.

Then they launched the affordable iPad. Criticised as being just a big iPod Touch (which was like saying a swimming pool is just a big bath tub) the iPad showed the true potential of the new touch computing quickly became the most successful tech launch of all time. Touch had finally arrived big time.

Apple have learned the bitter lessons of relative failure after they launched the GUI revolution in 1984 when they let competitors catch them and then push them into almost obscurity. This time it is clear that Apple has a very comprehensive and long term strategic road map and that Steve Jobs does not intend to be caught again. By the time that Android or Microsoft match iPad version 1 Apple will be onto iPad V2 or 3

It is also likely that they have have further surprises awaiting us.

Apple are going to be almost impossible to catch during the acceleration phase of the touch revolution.

What exciting times these are. I am old enough to remember the GUI revolution and this feels just as much fun.

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