Linked by David Adams on Sat 31st Jul 2010 06:05 UTC, submitted by fran
PDAs, Cellphones, Wireless Microsoft had its annual financial analyst meeting on Thursday, and Steve Ballmer answered questions about what the company's answer to the iPad was going to be, and whether Windows Phone 7 was going to be a part of that product strategy. He said, "We're coming . . . We're coming full guns. The operating system is called Windows." Ballmer and Microsoft so don't get it. I can't believe Steve Ballmer is making me feel sorry for Microsoft.
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Win7: DirectX power-glutton
by dsuse on Sun 1st Aug 2010 05:22 UTC
dsuse
Member since:
2007-09-04

I think that the implementation and product hierarchy re: UI graphics is one way that Ballmer and Co. have painted themselves into a corner:

- They have made DirectX 9 the minimum requirement for graphics processors to use their "Aero" desktop effects, and have written all of their fancy desktop effects UI code using DirectX.

- They have disabled Aero on all but the most expensive versions of Windows, and even disabled customizing desktop wallpaper in Win7 starter.

- People expect fancy, pretty, user-customizable, fast-updating effects on tablets, thanks to Android and IOS.

- Aero was designed to be the "touch-friendly" UI for Windows 7.

So Microsoft now seems to be stuck with depending on their proprietary DirectX to power the "new Win7 tablet", and must find a way to power a DirectX chipset which draws more power than chipsets used by Android and IOS systems, while also having to "give" away its previously high-priced "deluxe" graphics-capable OS for almost nothing to compete in the $499 tablet market. Bad luck, Mr. Ballmer.

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