Linked by David Adams on Tue 3rd Aug 2010 16:05 UTC, submitted by sjvn
Linux As we mentioned in a previous article, Red Hat advocate Greg DeKoenigsberg claimed that due to the much larger amount of code it's contributed, Red Hat is a better open source citizen than Canonical, adding, "Canonical is a marketing organization masquerading as an engineering organization." A Computerworld blog retorts that that's no insult; and that marketing Linux could be just as important to the cause as contributing code. Updated
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ichi
Member since:
2007-03-06

Which is fantastic, if you only care about buzz and winning contests in Google Trends. Hype will only take you so far though and it hasn't exactly meant success in the consumer space either.


The thing is, partially because of Canonical's marketing, people at least know about Linux, which puts it closer to any kind of adoption that the previous "Linux? WTF is that?".

Linux marketshare won't skyrocket (or even grow significantly, or at all, or whatever) just because of Ubuntu, but you wouldn't ever get there anyway if people doesn't even know Linux exists.

Rather than complaining about Canonical being code leeches, other companies should capitalize on Ubuntu's marketing work same as Canonical takes advantage of the development efforts of RedHat and the likes.

RedHat isn't even trying to push Linux on the desktop, so why are they angry about Ubuntu taking all the (so to speak) glory? If they want the mind share then start placing ads, sending CDs and making deals with OEMs.

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